Protecting the planet is our priority.
Because there is no other alternative.
The combination of the words 'επιλογή' (choice) and 'γη' (earth) reflects our focus of putting the planet first. True change starts from within, and we believe in the importance of making conscious choices. To convey this belief, we created a logo representing the strength of choice.
Our commitment to prioritizing the planet is a deliberate choice, because we know it's the only way forward.
2030
Targets
- Net zero greenhouse gas emissions.
- Zero waste to landfill.
- 100% sustainable packaging, with active support for Circular Economy initiatives and the Deposit Return Scheme (DRS).
- 25% reduction in water consumption across our brewery production processes.
2040
Targets
- Carbon negative footprint.
- 40% reduction in water consumption across our brewery production processes.
Green renewable energy
Photos Photiades Breweries is the only production facility in Cyprus to have achieved this milestone and one of the few breweries worldwide.
All electrical and thermal energy used in it's brewery comes exclusively from renewable and clean energy sources.
- Solar energy generated through photovoltaic parks.
- The first production facility in Cyprus to use biomethane, 100% free of emissions, for thermal energy generation.
Our commitment to continuous improvement does not stop here. We have obtained ISO 50001 certification, supporting the ongoing upgrade of our energy performance.
Use of raw materials from sustainable agricultural practices
70% of the barley malt we use already comes from sustainable farming practices.
Our goal remains for 100% of raw materials to follow sustainable standards, strengthening transparency and responsibility across entire supply chain.
Treatment & management of liquid and solid waste
All liquid and solid waste produced at our brewery is treated and responsibly managed in accordance with environmental standards.
For us, clean practices are not simply a target. They are a daily operational commitment.
Reduction of carbon footprint
Through a comprehensive programe of investments in sustainable practices, innovation and more efficient production processes, we are significantly reducing our environmental impact.
We have already achieved an 87% reduction in our carbon footprint since 2023, strengthening our transition to a more sustainable and responsible operating model.
Recyclable
packaging
We ensure that 100% of our product packaging — both primary and secondary packaging — is recyclable, actively contributing to waste reduction and the circular economy.
At the same time, we strengthen the returnable bottle model, reduce plastic use and ensure that bottle caps are recycled together with the packaging.
ESG
rating
Photos Photiades Breweries received an ESG rating of A through the international Synesgy platform, confirming our commitment to responsible business practices and continuous improvement across all areas of sustainability.
The evaluation is based on internationally recognised frameworks such as the Global Reporting Initiative (GRI) and the UN Sustainable Development Goals (SDGS), assessing the company's performance across environmental, social and governance (ESC) criteria.
Investments for
a sustainable future.
Photos Photiades Breweries
Project Title:
Investments in the Installation of Mature Energy-Saving Technologies in the Production Process and Circular Economy Investments
Project Description:
Installation and operation of an innovative desalination system for the further conservation of water resources.
Installation of a modern reciprocating air compressor with heat recovery capabilities to improve energy efficiency and reduce energy consumption.
Blue Sky
Project Title:
Investments in the Installation of Mature Energy-Saving Technologies in the Production Process and Circular Economy Investments
Project Description:
Installation of an automated electronic monitoring system for the continuous collection and analysis of operational data, aimed at improving productivity and reducing energy consumption.
Installation of a new advanced technology system for the preheating of preforms during the plastic bottle moulding process, with the objective of improving energy efficiency.
Installation of a photovoltaic system to harness renewable energy sources.
Development of environmentally friendly bottled water packaging aimed at reducing single-use plastic.
Creating impact through a human-centered approach
Sustainable development is not only about the environment. It is also about people. At Photos Photiades Breweries, we invest in building relationships of trust with our employees, the local community and our partners. Behind every technology, every investment and every certification are our people.
Our commitment is a shared responsibility.


